Monday, 25 June 2012

"Setting Captives Free, One Lipstick at a Time"

Seeing the topic that my lovely Monthly Hero Gen brought up was Human Trafficking. I wanted to also highlight a company called Radiant. Radiant is a cosmetics company who partner with those organizations trying combat Human Trafficking as well as raising awareness to the issue. Their motto- "Setting Captives Free, One Lipstick at a Time"

Company Goals:
"Our mission is to help garner awareness for human trafficking by raising funds through cosmetics, to provide resources for those on the forefront of change as well as victims of trafficking".

Once again I love the idea of taping into something that already generates a huge sum of money and putting that profit toward good. As Gen said in her interview; "Start with something that you can easily do and then when you have that add more". I for sure know that I purchase make up and so do all my friends and their Mums and their friends and you get the picture... imagine if more women began to purchase their make up from a company such as Radiant who help to fund those on the ground working to put an end to the injustice Human Trafficking is... 

"The cosmetics industry generates $170 billion annually. Women dominate this industry and of the over 2 million human beings trafficked each year, 80% are women and girls. My dream is to awaken a generation of women to not sit back and allow this injustice to happen to our fellow sisters".
-Founder of Radiant Cosmetics

Is there a dream God has placed on your heart about starting a business that donates profit toward those in need?

 Or have you always wanted to help end this terrible injustice of Human Trafficking? 

I pray that God will give us the grace and perseverance to pursue His dreams both big and small...lets start somewhere...why not start by buying some lippy?

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